The Storyteller as Problem Solver

Creating stories so prospects become customers
and customers become fans.

Professional Expertise

● Over 20 years of communications and marketing experience that drives revenue, builds customer loyalty and expands institutional reputations, across services industries for both industry leaders and start-ups.

What I Do

● Use the power of storytelling to create marketing communications that build revenue.

How I Work

By examining target audience behaviors and needs, stories emerge that acknowledge those needs and direct prospects to the benefits of client company’s goods and services and how they can fulfill those needs.

Very sensitive to budgets, timelines and the alignment between tactics and strategies. Also focused on continuous improvement of efforts by measuring results from every work product. This analysis is leveraged in subsequent communications to increase efficacy of every campaign, program and effort to drive revenue and build customer loyalty.

Success Stories

Analyzed and reformulated the market position and messaging for this management training and consulting firm; and assisted with content concept and copywriting (including SEO) in the redesign and extension of website. Resulted in a top 5 page rank position in Google searches for targeted keywords .
● Developed entire business plan including marketing positioning, messaging strategy, and created pitch presentations resulting in securing beta test client (a Fortune 500 financial services firm) for this software start-up venture.
● Conceived and created all marketing messaging for both direct and indirect sales channels and supervised the design of all advertising campaigns and collateral, including print and electronic media for this start-up cellular telephone service provider; campaigns added 250,000 subscribers in two years with system still under construction.

Services Provided

Market Positioning / Messaging
Interviews / Journalism / Newsletters
Marketing Plans / Business Plans
Blogging / Tweeting / SMM
Advertising / Websites/
Surveys / Market Research / Results Measurement
Press Communications / Speeches
Training / Support Materials for Client Service
Technical / Analytical / Case Studies
Service, Channel and Partnership Contracts
Budgets / Budget Variance Analysis

Benefits to You

Measurable return for cost
Rapid deliverables
Contract flexibility
Frictionless integration with existing team