VALERIE S. HART
PROFESSIONAL SUMMARY
* 20 years in senior positions in marketing and sales, general business management and strategy
* Proven track record creating and implementing messaging and marketing strategy
* Executed successful strategies in new media, including web content, analytics and SEO
*Successful in corporate and entrepreneurial environments
* Excellent communicator and especially adept at constituent and change management
* Frictionless integration with existing teams
* Focused on measurable returns and rapid work product delivery
CLIENTS / EMPLOYERS / EXPERIENCE
2008 – 2009 Martin Training Associates –Marketing strategy consulting for this management training and consulting firm.
- Analyzed and reformulated the firm’s market position and messaging; and assisted with content concept and copy writing (including SEO) in the redesign and extension of website.
- Resulted in a top 5 page rank position in Google searches for targeted keywords.
2001- 2009 Solution Architects Inc. – Consulted in marketing and operations role for this professional services firm focused on IT solutions in health care and financial services.
- Developed marketing strategy and brand identity, supervised website design, created all content for website and all marketing collateral including case studies and pitch presentations.
- Negotiated all client and partner contracts with Fortune 1000 financial and health services clients.
- Primary client service representative.
2000 – 2001 VentureStandard, Inc. – President of this financial services start-up; developing work flow and knowledge management systems for investment and banking firms.
- Developed entire business plan including scope of application, marketing positioning, messaging strategy, and financials.
- Pitched prospects and secured beta test client (a Fortune 500 financial services firm) for this software start-up venture.
1998 – 2000 Silicon Valley Bank – SVP/National Practice Leader for the Telecommunications & Online Services industries at Silicon Valley Bank.
- Served as primary constituent manager in moving the institutional and front-line approaches to Bank clients from a series of stand-alone services (asset-based finance, international services, private banking) to a more holistic, client-based view.
- Helped build new knowledge systems for Bank personnel to facilitate this change.
- Supported 200 line officers in 25 offices across twelve states with marketing and promotional activities, including presentations to key audiences.
- Directed new product development and served as industry expert for both account officers and clients, singly and in groups.
1994 – 1998 Symphony Management, Inc – partner member of this private equity investment firm, specializing in communications and Internet related businesses.
- Reviewed over 500 business plans in numerous service business models providing financial and market analysis of prospective investments.
- Served as despondent manager in several turnaround situations.
1988 – 1994 Celutel, Inc. – VP Marketing / Corporate Secretary for this publicly held wireless carrier operating Cellular One franchises in Mississippi and Texas.
- Conceived and created all marketing strategy and messaging for both direct and indirect sales channels and supervised the design of all advertising campaigns and collateral, including print and electronic media for this start-up cellular telephone service provider.
- Recruited and trained all sales management; set sales goals and compensation.
- Directed and implemented all advertising and promotions campaigns which added 250,000 subscribers in four years with system still under construction.
EDUCATION
EDUCATION
SAN FRANCISCO STATE UNIVERSITY 2008 MFA Creative Writing San Francisco, CA
COLORADO STATE UNIVERSITY 1982 MS Plant Science Fort Collins, CO
UNIVERSITY OF DELAWARE 1980 BS Entomology & Plant Biology Newark, DE
OTHER
Digital Nashville – marketing / messaging
2009 – 2010 Ingram Emerging Playwright Resident / Tennessee Repertory Theater
