Assignment: Revise approximately 20 web pages for a plumbing services company targeting both residential and commercial business, emphasizing “call to action” of clicking or calling company for a quote. Samples of revised and original client text appear below:
REVISED HOMEPAGE:
Left-hand column copy:
CLIENT’s patented system scours clean clogged and rotting pipes; then applies an epoxy lining, making your old pipes as strong as the day they were installed.
CLIENT even prevents root invasion in sewer lines and forms a permanent barrier between the leaching metals in your pipes and your drinking water.
Don’t tear down your walls; dig up your floors or trench through your beautiful landscaping.
Fix your old pipes in place!
Click here to request a free quote!
Lower right-hand copy:
The patented CLIENT system fixes your leaking or blocked pipes in place. And the epoxy coating is applied to all your pipes so even if they haven’t failed yet, you have the peace of mind that they’re now good for years to come. Guaranteed!
No more digging! No more ripped out walls and ceilings! No more construction hassle for weeks on end!
Call us at 866-553-9839 or click here to request a call from us and get information on this great system now!
Video call to action:
Check out this video! See exactly how CLIENT system works!
Video Voice Over script: The traditional fix for leaking water, gas or sewer pipes means replacing them – with ripped out walls, messy digging, ruined lawns and damaging trenches. But there’s a better way: CLIENT Services pipe and drain repair first clears and cleans yours pipes before relining them with a hard, smooth epoxy coating. Don’t’ rip out your pipes. Make them as good as new, with no digging, destruction or relocation. Call today and find out how!
Original CLIENT Text:
Left-hand column copy:
Pinhole Leaks
Copper Etching
Algae
Lead Deposits
Breached Pipes
If you have water pipe problems, you could have other problems you don’t know about, like mold, water damage and lead contamination. Let CLIENT help you diagnose and cure your pipe and drain systems with no digging and no destruction.
Lower right-hand copy:
The patented NuFlow pipe-lining process was developed in the 1980′s for the U.S. Navy to protect and repair piping in aircraft carriers and government facilities. NuFlow Services now offers you this patented system for repairing water, sewer, drain and gas pipes from the inside out – with no digging and no destruction! From a single-family home to the largest commercial building, NuFlow is the solution for all your piping problems.
Call 866-553-9839 NOW to see how CLIENT Services can help you!
Video call to action:
Why Dig? Why Re-Pipe? Why Filter?
Video Voice Over script: Within one year, copper water pipes begin to erode due to chemicals in the municipal system. Copper etching, algae and lead deposits come into the water piping system causing pinhole leaks that cause major damage to your home. The CLIENT process eliminates major destruction and cost to your home. CLIENT cleans your pipes from the inside avoiding destruction of walls and ceilings and applies a patented epoxy barrier coating providing a faster, cleaner, safer alternative to repiping. Water never touches metal again. Problem solved, never to return. Guaranteed.
